Country Music Television (CMT) abruptly removed the music video for the song from its airwaves without providing any explanation. Critics of the song have accused it of being "pro-lynching," an allegation that Aldean vehemently denies.
The controversy revolves around two main points. Firstly, the video was filmed outside a Tennessee courthouse that was the site of the 1927 lynching of Henry Choate, an 18-year-old black man. Secondly, critics argue that the song glorifies guns. Anti-gun activist Shannon Watts, for instance, has celebrated her role in persuading CMT to pull Aldean's music video.
July 21, 2023
In response to the backlash, 60-year-old country singer Travis Tritt reminded Aldean that social media does not reflect reality and urged him not to succumb to pressure from the online outrage mob.
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"I would also like to remind my friend, @Jason_Aldean, that Twitter and social media, in general, are not real places. The views expressed by many accounts on this platform do not actually represent the majority of the population in this country," Tritt stated.
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He added, "Speak your mind and be true to yourself. Disregard the social media backlash."
Tritt expressed his admiration for Aldean's song and dismissed claims that it promotes violence. On the contrary, he believes the song reflects the sentiment shared by many Americans: that activist violence "would not be tolerated by many people in many places across the USA."
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While CMT has not provided a reason for pulling the video, the controversy has inadvertently generated more attention for Aldean's song than it would have received otherwise. In fact, the song has already skyrocketed to the top spot on iTunes.
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Meanwhile, TackleBox Films, the production company behind the music video, spoke out on Wednesday and clarified that the location for the shoot was chosen based on its popularity as a filming location near Nashville, not because of its historical significance.
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"The suggestion that the music video's location decision was driven by an alternative narrative is false," the company clarified.
TackleBox Films also emphasized that Aldean did not personally select the location for the shoot.