Shapiro begins by asserting that there exists a group of individuals who wield control over the information that the public is allowed to access. He is referring to a global cabal that oversees and enforces fact-checking, content moderation, and online speech regulations.
In his show, Shapiro delves into the covert collaboration between influential non-governmental organizations and fact-checking not-for-profits. These partnerships aim to promote a specific worldview and a set of ideas that align with the agenda of these powerful groups, ultimately seeking to transform the world in accordance with their own ethos.
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This manipulation extends beyond pressuring online content moderators; it also involves exerting influence over advertisers, urging them to only support outlets that have received favorable ratings from these organizations. Notably, there is a stark contrast in the ratings given to conservative and liberal sites. Many conservatives have pointed out that liberal platforms, such as Buzzfeed, have received high ratings despite publishing actual disinformation, such as the Steele Dossier.
The World Federation of Advertisers (WFA), whose members control a staggering 90 percent of advertising dollars worldwide, launched the Global Alliance for Responsible Media (GARM) in 2019. The WFA joined forces with the World Economic Forum (WEF) to establish this alliance, which facilitates the exertion of pressure on news agencies to refrain from publishing perspectives that challenge their collective progressive and anti-populist viewpoints.
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GARM's membership not only includes advertisers but also major tech platforms like Meta, Twitter, TikTok, and Snapchat. GARM has developed the Brand Safety Floor & Suitability Framework, which dictates what media is considered safe or suitable for advertising purposes.
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To ensure compliance with GARM standards, NewsGuard assists advertisers by issuing ratings to media outlets based on what they claim to be apolitical criteria. Concerns have been raised about GARM and the WFA's practices, prompting Congressman Jim Jordan to issue a subpoena. Jordan is investigating potential violations of US antitrust laws, as these organizations appear to facilitate collusion among their members.
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Shapiro's new show aims to shed light on the hidden mechanisms behind global liberal censorship, exposing the collusion between influential organizations and the manipulation of information. By bringing these issues to the forefront, Shapiro hopes to encourage a more transparent and unbiased media landscape.
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