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Monday, 06 February 2017 22:20

When Do Consumer Boycotts Work?

Written by  NYTimes
Last week, protesters gathered outside Uber’s offices in New York.

Uber, Starbucks, Budweiser. These are just a few of the brands that have faced consumer boycotts for taking supposedly political stances in the past few weeks. Still, it is unclear whether most of these boycotts will negatively affect sales or change company policy.

When does “voting with your wallet” work?

Read more at NYTimes

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