Fans got their first taste of the track back in June, when Tidal shared a 30-second clip featuring a young man running scared in an alleyway. The individual was also wearing a Willy Chavarria T-shirt with the words “Stay Black” written across the chest, suggesting there would be, at the very least, political undertones.
.@S_C_'s ‘4:44’ coming 6/30. https://t.co/mM3hBjHr84#TIDALXSprintpic.twitter.com/0vzCU5TSU5— TIDAL (@TIDALHiFi) June 28, 2017
It was an intense clip that had many people wondering how the story would unfold. Who is the young man? Why is he running? What or whom is he running from? It looks like we’ll have our answers soon.
In the newly released teaser, we see an aerial shot of a body lying in what looks like a deserted landscape. Though you can’t really see who the person is, the shirt suggests it’s the same individual who was running in the initial trailer.
.@S_C_’s "Kill Jay Z" x 7/21 x TIDAL https://t.co/We5OlPjQmLpic.twitter.com/gd9HTRaPfV— TIDAL (@TIDALHiFi) July 17, 2017 Read more at Complex