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Wednesday, 11 January 2017 06:20

A High-Tech Analytics Program Just Picked The Oscar Frontrunner, And It Ain’t La La Land

Written by  Cinemablend

Coming off of last weekend's Golden Globe Awards it would seem like the musical La La Land is the film to beat. However, one company has now used an interesting method to predict who the Best Picture will be at the Oscars, and it's not a musical at all.

According to the methodology, Jackie, the film starring Natalie Portman as the former first lady, appears to be the film likely to take home the Academy Awards' biggest prize.

The company is called Luminoso Technologies and their focus is on analyzing language so that businesses can respond to customer feedback faster. As an example of their process, they analyzed user reviews on IMDB of the top 50 films between 2013 and 2015. The idea was to look for language that tended to be used in reviews of the films that eventually went on to be nominated for Acadamy Awards. According to Variety, there was a positive correlation between nominations and words like "cinematography," "masterpiece," and "experience." After all the reviews were analyzed, the data was crunched to rank the 2016 films in order of their likelihood of being nominated for Best Picture. Jackie came out on top.

To be fair, La La Land is in a solid position as the third most likely film to receive a nomination, and since we know the Academy of Motion Picture Arts and Sciences will be nominating a full 10 films this year, we can guess it will make the cut.

Read more at Cinemablend

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