Every so often, a video of an over-the-top cartoon cowboy — with his face psychedelically obscured by an outer space scene — would interrupt the ads to hype up the crowd.
These hokey flourishes were an extension of Arcade Fire's tongue-in-cheek rollout for "Everything Now," their latest album that dropped in July. Critics haven't been kind to the record, new territory for one of the most consistently acclaimed bands of the 21st century. For the first time in a long time, it felt as if Arcade Fire had something to prove.
So it was fitting that the stage, which was in the center of the crowd, resembled a boxing ring. As Arcade Fire entered, decked out in matching starter jackets, a PA announcer proclaimed them "the undefeated, undisputed heavyweight champions of the world."
The band launched right into "Everything Now," the polarizing disco single and title track off the new record.Read more at NYDailyNews