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Monday, 17 July 2017 14:15

How Cara Santana Turned The Glam App Into a Success Despite 'Very Little About Beauty'

Written by  Kaitlyn Frey

You may know Cara Santana as an actress, fashion blogger, and Instagram style-setter — but you may not realize the 33-year-old star is a badass beauty entrepreneur behind-the-scenes.

Santana teamed up with her close friend and celebrity makeup artist Joey Maalouf in 2015 to launch The Glam App, what she describes as the Uber for on-demand hair, makeup and nail services available in 22 cities across the country.

But the beauty mogul admits that even though she’s now fully immersed in the beauty world, she isn’t exactly the expert you might expect her to be.

“I know very little about beauty,” Santana told PeopleStyle. “I am always deferring to Joey! We just did this huge collaboration with Sir John, so I am learning so much.”

With Maalouf manning the beauty side of things, Santana focuses on the business and growing The Glam App into a national success in on-demand beauty. We sat down with the star and talked about her budding business, the brand’s latest partnership with L’Oréal, her upcoming wedding to fiance Jesse Metcalfe and more!

Let’s go back to the beginning. You’re not a makeup artist or hairstylist. What inspired The Glam App?

I didn’t ever decide to make the jump into being an entrepreneur.

Read more at PeopleTVwatch

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