“Would you like to know who’s not worried about the Most Interesting Man in the World? The Realest Dude Ever,” Drake says in the videos, complete with a gold chain around his black turtleneck.
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Each video ends with the Realest Dude — played by Drake’s dad Dennis Graham — eccentrically saying the line bound to become the viral trademark: “Virginia Black: One sip, and woo!”
The 15-second ads have racked up millions of views on Drake’s Instagram. Even fellow entrepreneurial rapper Sean Combs voiced his support for Drake on social media, tweeting, “Another man of color owning their own is big for all of us!!! It’s time to start supporting us!!!! Congrats @Drake #BlackExcellence”
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Another man of color owning their own is big for all of us!!! It's time to start supporting us!!!! Congrats @Drake#BlackExcellencepic.twitter.com/zV9ECtzlqb