First, Maddow hyped the “event” on Twitter: “BREAKING: We’ve got Trump tax returns. Tonight, 9pm ET. MSNBC. (Seriously).”
BREAKING: We've got Trump tax returns. Tonight, 9pm ET. MSNBC.
— Rachel Maddow MSNBC (@maddow) March 14, 2017
Western Journalism reported:
Tuesday night, Maddow gave a 20-minute commentary about the tax return and Trump, then cut to a commercial before the much-ballyhooed document was revealed.
Not only did her audience become restive during that time, commenting upon the prevalence of hype of hard facts, but Maddow also ended up being scooped. The Daily Beast posted its story about the tax return while Maddow was winding up. Further, the Trump White House, knowing what was to come, also released the information ahead of Maddow, further deflating the hype.
Many on Twitter showed amusement as the show wore on.
BREAKING: Rachel Maddow has been saying absolutely nothing on MSNBC while we all die a little inside.
— Nick Bilton (@nickbilton) March 15, 2017
Read more at TheFederalistpapers
Rachel Maddow announces she will release Donald Trump’s tax returns as a 10-episode Netflix series.