Jones is known for his conspiracy theories, most notably claiming the attacks on September 11 were a government inside job and for claiming the Sandy Hook massacre never actually happened. Kelly invited the families of Sandy Hook on her show so they could underline the pain of people suggesting their children weren't killed during the interview. Emily Smith of the New York Post’s Page Six writes:
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“A source told us, NBC was scrambling to find a way out of this mess without having to back down and cancel Sunday’s episode of Megyn’s show. Megyn and her producers made numerous calls to the Sandy Hook families this week to ask them to appear on the show. Some refused because they didn’t think appearing on her show would do enough to counter Alex Jones’ venom.”
Another source added, “Everyone on the show believes it’s vitally important that the piece conveys the immense pain that Jones has caused the Sandy Hook families.