In truth, it's doing everything except the one thing it should do.
The original tweet, now accompanied by a non-apologetic "Update" from @NYTSports, was up to over 50,000 retweets as of 10 p.m. Thursday evening, a increase of 6,000 from the number at 10 a.m. The Times appears to have no intention of deleting or replacing it.
Jason Stallman, the Times sports editor who says it was his sole decision to publish the original tweet, issued a deceptively strong-looking mea culpa:
Stallman's apology may appear to be "pretty effusive," but it's ineffective at best and misleading at worst.
The proper translation of "I'm an idiot" is "I'm an agenda-driven opportunist who thought he had something that was too good to check."
The idea that the Times "has tried to fix everything as much as possible as swiftly as possible and as transparently as possible" is rubbish.Read more at NewsBusters